Working with the internal product team, we came up with a visual design that married the Sony brand with the SEN interface look and feel. The most challenging part of the design was that each country had different service offerings. For example: The US market had to support the 3 streaming media services, Movies, Music and Games; where the UK needed to support only 2 media services. In other words the interface needed to be flexible to offer 3, 2 or 1 media service sign ups and promotions. I have the unique capacity to perform as both a visual designer and UX/UI designer, and for this project, I did just that.

Working with the internal product team, we came up with a visual design that married the Sony brand with the SEN interface look and feel. The most challenging part of the design was that each country had different service offerings. For example: The US market had to support the 3 streaming media services, Movies, Music and Games; where the UK needed to support only 2 media services. In other words the interface needed to be flexible to offer 3, 2 or 1 media service sign ups and promotions. I have the unique capacity to perform as both a visual designer and UX/UI designer, and for this project, I did just that.